|
Greater Columbus
Chamber Commerce- Member Marketing, Sales and Retention
Manager
POSITION TITLE:
Member Marketing, Sales and Retention Manager
REPORTS TO:
COO
SUPPORT TO:
The Greater Columbus Chamber Commerce Membership Department
OVERALL FOCUS:
The Member Marketing, Sales and
Retention Manager will develop and implement a marketing
plan, build and maintain positive relationships with current
members, gather information on changing member needs and
trends, and increase revenue and retention rates. Tentative
goal set to increase retention rate to 90% or greater within
determined time period.
Work with Membership Sales team to help
build and sustain Chamber memberships and sponsorships by
focusing on new members, developing and implementing a
membership campaign, increasing investment levels of current
members, managing membership appreciation and membership
retention.
Allocation of Time:
40% Provide strategic vision, coordination,
implementation and management for all marketing initiatives
40% Coordinate, implement and manage all membership sales
and retention activities.
10% Recruit new members.
10% Support Chamber of Commerce events and projects.
Specific Duties and Responsibilities:
Work with the COO to develop and implement a three-year
membership marketing and retention development plan with
goals, strategies, tactics, budget and resource allocations
Review, analyze and recommend membership model changes
Develop a strategic marketing outreach program to
increase community knowledge and support of Chamber.
Develop and implement a Membership Campaign.
Maintain the membership database and audit data for
consistency and accuracy as it relates to retention efforts
Work with the Coordination Manager to create retention
reports
Identify at-risk members; instruct and mobilize staff to
assist in saving at-risk accounts
Track the audit of customer touch points (e.g., phone
auto-attendant, website features) to enhance member
experiences
Oversees the compilation, packaging and distribution of
new member packets, renewal appreciation letters, member
cancellation processes etc.
Conduct and organize Chamber Channels (new-member
orientations), member retention campaigns, member benefit
cards and or whatever is deemed as appropriate
Coordinate meetings and activities for Retention
Committee and serve as the volunteers' primary point of
contact
Serve as primary point of contact for activities for any
additional volunteer efforts to support member retention
Coordinate with staff to develop member directory:
provide current membership data to the appropriate sources;
audit the membership database and collect current
information
Work closely with the public relations and communications
staff to ensure that appropriate brand messages are
incorporated in all aspects of the retention and renewal
process.
As needed, work with public relations and communications
staff to deliver story ideas, member testimonials for
chamber communications, and provide input for website
improvements which allow members to more effectively and
efficiently conduct business with the Chamber.
Support the Membership Department and staff with projects
and activities.
Perform other duties as assigned
Education/Experience/Skills Needed:
High School diploma or GED required. College degree a
plus preferably in marketing and/or sales management
Proven experience and success in sales, sales management
and customer service
Proven experience in the development and implementation
of marketing and/or outreach campaigns
Experience in member relations, sales and/or customer
service experience in a not-for-profit organization a plus
Ability to consistently meet project deliverables and
deadlines
Excellent communication and presentation skills required
Should have a strong bias toward action
Organization, time management and multi tasking skills a
must
Highly motivated, self starter with ability to work
independently from management direction
Ability to work with a large and changing team of
volunteers
Experience in use of computer software used by Greater
Columbus Georgia Chamber of Commerce (i.e. Microsoft Office
Products, Microsoft Outlook, e-mail, previous IRM Membership
Management Systems experience a plus)
Prior Chamber experience or not-for-profit a plus
Disclaimer:
The position description is not intended, and should not
be construed to be an all inclusive list of
responsibilities, skills, abilities and / or working
conditions associated with the job. While this position
description is intended to be an accurate reflection of the
job requirements, the Greater Columbus Georgia Chamber of
Commerce reserves the right to modify duties, and to assign
other duties as necessary to accomplish the goals and tasks
of the department and the organization. All specific duties
and responsibilities, required skills and physical
requirements are essential to the job function of this
position; however, miscellaneous functions that are
incidental to the performance of the fundamental job duties
have been excluded. All requirements are subject to possible
modification to reasonably accommodate individuals with
disabilities. Some requirements may e xclude
individuals who pose a direct threat or significant
risk to the health and safety of
themselves and / or employees. This position description
does not in any way create an employment contract, implied
or otherwise, other than at will employment relationship.
|
